Leadership Event Promotional Materials

I was commissioned to create promotional artwork for a national event for scout leaders. The project began with a key illustration featuring two scout characters and a dynamic comic-inspired background designed to capture the spirit of the event.

The illustration was then adapted across multiple formats, including social media posts, story templates, and promotional banners. Creating a flexible visual system allowed the event organizers to maintain a consistent identity across different communication channels while keeping the artwork engaging and recognizable.

The project combined illustration, character design, and graphic design to support the event's promotion.